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The Accidental CMO

You didn’t choose to be responsible for marketing..
But if the hat fits.. (we’re gonna wear the shit out of it)

Written by The Accidental CMO

Is selling high ticket ethical?

on expensive things, arbitrary maths and protecting your own POV

Annabelle Williams dos Anjos

Sep 18, 2026

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2 min read

I can't detach from the outcome

the business advice I've always struggled with..

Annabelle Williams dos Anjos

Sep 11, 2026

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4 min read

List building on easy mode

Scored 0/5 on faff level

Annabelle Williams dos Anjos

Sep 4, 2026

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3 min read

watch me try 9 marketing models

so you don't have to

Annabelle Williams dos Anjos

Jul 7, 2026

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1 min read

on going offline

for a bit, each day, not permanently

Annabelle Williams dos Anjos

Jun 24, 2026

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1 min read

The Accidental CMO

You didn’t choose this marketing life.. But we're here now, so let's dance

Annabelle Williams dos Anjos

Stop writing for the yes. Write for the maybe

Apr 29, 2026

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2 min read

Stop writing for the yes. Write for the maybe

Copy, marketing and ideas for online misfits

Apr 10, 2026

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3 min read

I don’t normally do this, but..

Copy, marketing and ideas for online misfits

Comprehensive is not always a compliment

Mar 31, 2026

•

3 min read

Comprehensive is not always a compliment

Copy, marketing and ideas for online misfits

Archive

Is selling high ticket ethical?

I can't detach from the outcome

List building on easy mode

watch me try 9 marketing models

on going offline

The Accidental CMO

Stop writing for the yes. Write for the maybe

I don’t normally do this, but..

Comprehensive is not always a compliment

The Accidental CMO